+44 (0) 1793 238 229

+44 (0) 1793 238 229


We are thankful to be supported by a range of Patrons that share our mission to promote and grow the business practice of IT asset management.


The first step in successful ITAM, is trustworthy data. That is, knowing what you have so you can manage it. AirTrack was created to address this very issue. It provides visibility, insights and answers to questions like, “Which servers are missing from my CMDB?”, “Which devices are unsecured?” and “Which devices don’t have the correct inventory agent installed?”.

In short, if you can’t see it, you can’t manage it, and if you can’t manage it, you shouldn’t trust it.

Anglepoint 300

Anglepoint is a global professional services firm delivering high value licensing and compliance services to Fortune 500 companies and others around the globe. Its high-powered team of subject matter and technical specialists have decades of industry experience in providing clients with innovative and proactive solutions that have real and measurable impact on the bottom line.

Elee 300

Elée is one of the pioneers and the leading independent tech-enabled managed services provider of software asset management and cloud computing solutions in France. The company has developed an innovative tech-enabled offering that allows its customers to rapidly reduce costs, minimize their risk of non-compliance with software vendors and consistently optimize the management of their software and cloud assets.

GeminiSix 300

GeminiSix is a SAM competency centre focused on helping businesses correctly manage their Software Assets and Licenses through their entire lifecycle. Its goal is to reduce information technology costs and limit business and legal risk related to the ownership and use of software while maximizing IT responsiveness and end-user productivity.

Iron Mountain Logo

Iron Mountain Incorporated (NYSE: IRM) is the global leader in innovative storage and information management services, storing and protecting billions of valued assets, including critical business information, highly sensitive data, and cultural and historical artifacts.

ITS 300

We are a strategic ServiceNow Elite Partner with four decades of IT expertise focused on Security and Asset Management. We help customers achieve outcomes such as cost savings, increased efficiency, and balanced staffing levels as we work to understand their goals, build the roadmap, and lead them to success!

Lansweeper 300

Know your IT! Lansweeper has opened the door to companies worldwide, helping them to understand their IT estate using its state of the art, agentless Discovery and Inventory technology. Lansweeper is leading the charge to redefine the ITAM category by focusing on an IT asset Inventory that is complete, easy to set up and maintain, and interoperable. They break free from the specific use cases for which these inventories were traditionally built. By specializing in one area of the complex ITAM challenge, it offers a platform on which partners and customers can build with unparalleled efficiency. Welcome to ITAM2.0!

Ray Allen 300

RAY ALLEN, Inc. (RAI) is the networking industry’s leading provider of software and hardware lifecycle management solutions. Using a holistic, technology-enabled approach, RAI delivers an end-to-end managed service as a subscription, enabling partners (service providers, value-added resellers and manufacturers) to maximize the value of their investments, optimize processes and achieve business outcomes. RAI teams are experts at solving problems before they emerge, empowering ecosystem stakeholders to thrive and compete in an ever-evolving digital economy.

Snow 300

Snow Software is the global leader in technology intelligence solutions, ensuring the trillions spent on all forms of technology is optimized to drive maximum value. More than 4,000 organizations around the world rely on Snow’s platform to provide complete visibility, optimize usage and spend and minimize regulatory risk. Headquartered in Stockholm, Snow has more local offices and regional support centers than any other software asset and cloud management provider, delivering unparalleled results to customers and partners.


SOFTCORNER is the leading B2B on the secondary software market in Europe. We enable companies and administrations to optimize and enhance the value of their software assets. Our Secondary Software Marketplace allows you to buy on-premise licenses at discounts of up to 80% and sell your unused licenses to fund new projects. Buy/sell easily and security on Softcorner Smart Marketplace!

You are a buyer: Extend the life of your end-user devices or infrastructure, bring your applications into compliance, save money (80% vs editors).

You are a seller: Finance your move to the cloud, finance your upgrades, promote Green IT.


Softline Group Northern Europe is a leading, international and independent Software & IT Asset Management expert and creates transparency in software assets, enabling organisations to achieve Compliance, Control and Cost savings. The Northern Europe organisation is part of the Softline Group with subsidiaries in the Netherlands, Belgium, United Kingdom, Germany and France and is a multiple award-winning organisation and certified implementation partner for numerous software publishers.


SoftwareONE is a leading global provider of end-to-end software and cloud technology solutions, headquartered in Switzerland. With capabilities across the entire value chain, it helps companies design and implement their technology strategy, buy the right software and cloud solutions at the right price, and manage and optimize their software estate. Its offerings are connected by PyraCloud, SoftwareONE’s proprietary digital platform, that provides customers with data-driven, actionable intelligence.


Since 2006, TMG has become Australia’s foremost, independent technology asset management (TAM) organisation. It has built a reputation for delivering enterprise-scale TAM managed services, consulting, advocacy and data quality management solutions. It’s framework provides a solid foundation for managing IT assets, including the ever-expanding ecosystem of public / private cloud. It has developed seamless, integrated solutions that deliver actionable insights to support cloud migrations, predictive cost analysis and right-sizing opportunities, with the focus on reducing and optimising technology spend.

USU 300x300

USU is the leading provider of software and services for IT & Customer Service Management. Companies around the world use our solutions to succeed with smarter services, simpler workflows and better collaboration.

Enterprise customers and over 50 Global Fortune 500 use our established solution portfolio for Software Asset Management to optimize their software use, access audit risk, and find millions in savings. With the industry’s largest in-house team of experts, we provide flexible tailored services and manage software licenses across the data centre, cloud and hybrid.