ITAM Forum Ambassadors are seasoned professionals who volunteer to share best practices, knowledge and ‘know how’ to help develop the ITAM profession. They’re ‘go to’ experts for the following topics: FinOps, Infosecurity, Sustainability, ITAM Fundamentals, and ITAM ‘Power Skills’.
Our Ambassadors are active in our member-only Discussion Board, at ITAM Forum events, in Country Chapters, SIGs, and more. If you’re an ITAM professional interested in these topics, join the ITAM Forum and outreach to these experts.
James Burson
U.S.A.
Topic: ITAM “Power Skills”
I’m currently the ITAM Practice Director at ITS Partners. We are a ServiceNow Elite partner. I started doing ITAM work intermittently in 2002 and that became a routine bit of work for me that turned into launching Asset Management programs at multiple national and international organizations.
Mustafa Çelen
Türkiye
Topic: Infosecurity
I currently work at Türk Telekom as a Software Asset Manager. During the last nine years of my 15-year career, I have held several positions within the Türk Telekom Group. My experience includes system expertise, SAP licensing and SAP BASIS consulting.
Brooks Hoffman
U.S.A.
Topic: Sustainability
I’m currently a member of Iron Mountain’s Asset Lifecycle Management business, responsible for managing our global network of ITAD processing partners. I have more than 19 years of experience in the ITAD industry. I am a member of the ITAM Forum Board of Trustees and am a frequent speaker and author on the topics of sustainability, data security, and third-party certification.
Mátyás Jula
Germany
Topic: ITAM “Power Skills”
I am a Senior Software Asset Manager at the Kuka Group in Germany. During my career, I have held several SAM, IT Operations and IT Team Leader roles with Deloitte Germany, Aegon/Transamerica, Tata Consultancy Services , Kingfisher and Hewlett-Packard. My expertise includes project management, stakeholder management, Oracle, DocuSign, Autodesk and reporting.
Marisha Khare
India
Topic: ITAM Fundamentals
I am s Software Asset Management Project Lead with SLB. I have 12 years of experience as an IT Asset Analyst in Software Licensing, Compliance and Configuration Management. I am CSAM, ITIL V3 Foundation and Operational Support and Analysis (OSA) certified.
Venkat Krishnan
India
Topic: Sustainability
I am an independent ITAM/SAM consultant. My focus is on driving technology, cost optimisation and Cloud migration to help reduce compliance impact. I have 25 years’ experience in the IT industry, which includes vendor and contract management and exposure to banking and financial services. I am an active member of G20 B20 CII consortium of the Govt of India. I am a panelist and delegate in various G20 conferences, enabling policy makers with decision making. In 2024, I became a member of the G20/B20 Brazil task force on Digital Transformation & Education.
Sergio Molina
U.K.
Topic: FinOps
Currently, my focus is on driving Economic Transformation and Cloud FinOps through collaboration with digital platforms, payment solutions, cloud providers, Lean and Safe Agile methodologies, and machine learning/AI. I have a mixed background and several years of experience in banking ecosystems.
Ashley Scammell
U.K.
Topic: Infosecurity
I currently work for Vodafone as an Asset Management Authority. We are currently taking our local market service and making it global, so I have a highly complex and rewarding few years ahead of me. I have been in ITAM since 2000 and in multiple roles. When I am not at home working or at home with the family, you will find me watching rugby.
Johan West
The Netherlands
Topic: ITAM Fundamentals
I am the owner of The ITAM-Unit BV and co-lead of the Dutch chapter of The ITAM Forum. In addition to 15+ years of experience as an ITAM and IAM consultant, I am an ITAM, SAM and HAM trainer and conference speaker. I am very passionate about ITAM and am delighted to be an ITAM Forum Ambassador.
Catherine Zhang
Australia
Topic: FinOps
I am a Senior Manager of Cloud FinOps at Commonwealth Bank of Australia. I am responsible for Cloud optimisation and maturing our FinOps practice. I spent many years in software asset management consulting and leading a team to deliver managed SAM service to clients across industries and sectors.