ITAM skills Archives

Elevating SAM Data for Executive Decisions

Executives don’t buy inventories, they buy outcomes. Yet many SAM and ITAM programs still struggle to turn the data they generate into decisions that CFOs, CIOs, and CPOs will commit to. As ITAM converges with FinOps and Procurement, organizations need a unified, outcome‑driven approach that breaks silos and uses data to guide measurable change.

In this session, SHI introduces a practical, repeatable model for converting SAM insights into actionable, executive‑level decisions across ITAM, FinOps, and Procurement. We’ll explore the governance challenges that bury SAM in operations, the misalignment created by isolated tooling and reporting, and the increasing need for consistent metrics, shared language, and joined‑up accountability. Drawing on customer patterns, cross‑discipline program experience, and SHI’s ongoing work with both the ITAM Forum and FinOps Foundation, we outline a lightweight decision framework that elevates SAM from reporting to relevance, and from counting assets to driving commitments.

Participants will leave with a clear understanding of how to integrate SAM data into strategic decision cycles, improve cross-functional governance, and deliver measurable financial and risk outcomes that resonate at the executive level.

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This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

ITAM Data – The IT Manager’s Superpower

As organisations become more data-driven, the importance of reliable, high-quality information continues to grow — particularly within ITAM. When data about the technology estate can’t be trusted or aligned, even well-established IT practices find it difficult to deliver consistent value.

We’ll dive into how ITAM’s relationship with data quality is evolving, and whether ITAM is best placed to take on the role of trusted data steward across the organisation. Our panellists will discuss who benefits most from accurate IT asset data, how ITAM should prioritise its focus, and what effective collaboration with key stakeholders looks like in the real world.

Why attend?:

The role of ITAM in data quality: Examine whether ITAM’s future lies in becoming a data quality shepherd and what that responsibility entails.
Understanding stakeholder impact: Identify which IT and business stakeholders gain the most value from accurate, reliable estate data.
Prioritisation strategies: Learn how ITAM teams can decide where to focus their data quality efforts for maximum organisational impact.
Collaboration in action: Discover what effective prioritisation and partnership with key stakeholders actually looks like day-to-day.
Stronger outcomes through better data: See how improved data quality enables better decision-making, reduces risk, and elevates ITAM’s strategic value.

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This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found within our privacy policy .

Transforming ITAM in 2026 – How to shift and pivot to continue delivering value

As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.

In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.

What you’ll gain:

A clearer future for ITAM: Understand how emerging technologies are reshaping expectations and redefining ITAM’s place in the organisation.
Modern governance approaches: Explore the shift from traditional oversight to holistic management that encourages information sharing and cross-team alignment.
Practical transformation strategies: Learn how to modernise ITAM practices to support distributed technology management without losing control or visibility.
Tools to optimise value and reduce risk: Gain approaches that help enhance user experiences, strengthen risk mitigation, and increase the business value ITAM provides.
A renewed strategic role: See how an evolved ITAM function can better meet organisational needs while keeping pace with today’s dynamic technology landscape.

Sponsors:

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This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

Online Tools & Services Day

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s cloud spend and FinOps challenges. If you’re frustrated with your current solution, or simply see what else is out there, this event showcases some of the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

Mark Bradley from Flexera will show you how to bring cloud software licensing into your ITAM practice.

Mark will show you how to get hours of time back every week and recognise immediate hard-cost savings. Flexera’s Cloud License Management surfaces daily software spend/usage from cloud bills, maps it to entitlements and cost centres, flags over/under provisioned BYOL(s), and recommends the most cost efficient license type per instance.

Robbie Plourde from USU will show you how to unlock cloud savings with better data, not bigger dashboards.

Robbie will explore how modern ITAM practices provide the data accuracy, lifecycle context, contract intelligence, and software usage visibility required to operationalise FinOps at scale. You’ll learn what ‘good FinOps data’ looks like and how to build it, why (and how) inaccurate inventories and entitlement data inflate cloud + software spend, and more.

Join us on the 15th January. Learn from experts. Discover new solutions. Get your questions answered. Stay ahead of the curve.

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Audit-Proof, SaaS-Smart, Negotiation-Ready: Your 2026 Tier 1 Roadmap

You may already have vendor agreements and negotiation teams in place – but the real challenge lies in the journey to that point of strength. This webinar explores the critical steps in onboarding vendors into Software Asset Management (SAM) tools to produce accurate Effective License Positions (ELPs).

We’ll unpack:

The nuances of data extraction and manipulation, including what to request from vendors (e.g., Microsoft MLS, Oracle license inventory reports)
How to consolidate and validate entitlement data across years of renewals
Why relying solely on purchase records can lead to inaccuracies and how to ensure full inventory coverage and entitlement visibility
A framework for vendor onboarding that applies across tier 1 vendors—whether you’re facing an audit, launching a new project, or planning a vendor transition

You’ll leave with a clear understanding of how to align discovery and entitlement data, avoid common pitfalls, and confidently navigate the complexities of SAM tool integration. You’ll obtain a clear roadmap of what steps to take to be successful in 2026 audits and negotiations.

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This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

AI Driven Technology Management: Evolving Skills for AI and Data Governance in Technology Management

As AI reshapes the technology landscape, the skills required for effective ITAM are rapidly evolving. In this session, we’ll explore how asset managers can adapt by building a deeper understanding of AI and its impact on asset management practices. From master data management (MDM) to new data models and governance frameworks, we’ll examine how AI is redefining the way organisations manage and leverage asset data.

What you’ll gain:

Future-ready skills: Learn which competencies ITAM professionals need to thrive in an AI-driven environment.
Data management insights: Understand how AI is transforming MDM, governance structures, and the way organisations handle asset data.
Practical strategies: Discover approaches to upskilling and adapting ITAM practices to align with AI advancements.
Proactive preparation: Gain tools to anticipate challenges and take advantage of new opportunities AI introduces into ITAM.
A stronger ITAM role: See how equipping your team with AI knowledge can enhance decision-making, efficiency, and long-term value.

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FinOps For SaaS

Join us for a practical exploration of how FinOps can help organisations take control of their SaaS spending. As software subscriptions grow across cloud environments, applying FinOps principles can unlock significant cost savings and improve financial accountability.

In this session, we’ll look at how FinOps supports effective SaaS management—enabling teams to track, optimise, and govern software costs across multiple providers. You’ll learn how to identify waste, improve licence utilisation, and align contracts with real usage to maximise value.

What you’ll gain:

Smarter SaaS management: Learn how FinOps principles can help you monitor, control, and optimise subscription costs while maintaining compliance.
Cost-saving tactics: Discover how to uncover unused, underutilised, or duplicate licences and reduce unnecessary spend.
Better contract outcomes: Gain insights into SaaS contract negotiation strategies, including volume discounts and rightsizing licensing models.
Unified cost governance: Understand how to integrate SaaS financial oversight into broader cloud cost management to get a complete view of IT spend.
A culture of accountability: Explore practical ways to embed FinOps into your organisation and drive continuous improvement through collaboration and ownership.

Sponsors:

Register Here

This event is brought to you by The ITAM Forum. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy . More details about how we use your data can be found in our privacy policy .

Adapt The FinOps Maturity Model To Supercharge Your ITAM Strategy & Operations

The FinOps Framework offers a clear path from basic cost tracking to strategic value creation. This webinar will guide you through the key principles of FinOps, showing how to move through its three foundational phases — Crawl, Walk, Run — and build a mature, value-focused approach to IT financial management.

We’ll explore how to:

assess your organisation’s current FinOps maturity
implement practical strategies to optimise and forecast spend
overcome common roadblocks — particularly where FinOps intersects with ITAM.

You’ll learn how real-time cost data and cross-functional collaboration can shift your IT financial practices from reactive cost-cutting to proactive value delivery.

Why Attend:

Tap into expert insights: Gain perspectives from industry leaders at the forefront of FinOps and ITAM, as they share proven approaches, common pitfalls, and what they’ve learned from real implementations.

Explore smarter ways to manage IT spend: Walk away with practical guidance to help you move beyond basic cost tracking—improving forecasting, optimising spend, and aligning financial practices with broader business priorities.

Get tailored advice: Take part in a live Q&A session. Get direct answers to your questions.

Keep your strategy future-ready: Learn how FinOps is evolving and how to stay ahead by combining ITAM, real-time data, and cross-team collaboration to deliver greater business value.

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