Audit-Proof, SaaS-Smart, Negotiation-Ready: Your 2026 Tier 1 Roadmap

Many organizations already have vendor agreements and negotiation teams in place – but the real challenge lies in the journey to that point of strength. This webinar explores the critical steps in onboarding vendors into Software Asset Management (SAM) tools to produce accurate Effective License Positions (ELPs).

We’ll unpack:

  • The nuances of data extraction and manipulation, including what to request from vendors (e.g., Microsoft MLS, Oracle license inventory reports)
  • How to consolidate and validate entitlement data across years of renewals
  • Why relying solely on purchase records can lead to inaccuracies and how to ensure full inventory coverage and entitlement visibility
  • A framework for vendor onboarding that applies across tier 1 vendors—whether you’re facing an audit, launching a new project, or planning a vendor transition

You’ll leave with a clear understanding of how to align discovery and entitlement data, avoid common pitfalls, and confidently navigate the complexities of SAM tool integration. You’ll obtain a clear roadmap of what steps you need to take to be successful in 2026 audits and negotiations.

Sponsors:

Flexera Updated Logo 2023

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

09.10.2025 WEB

AI Driven Technology Management: Evolving Skills for AI and Data Governance in Technology Management

As AI reshapes the technology landscape, the skills required for effective ITAM are rapidly evolving. In this session, we’ll explore how asset managers can adapt by building a deeper understanding of AI and its impact on asset management practices. From master data management (MDM) to new data models and governance frameworks, we’ll examine how AI is redefining the way organisations manage and leverage asset data.

What you’ll gain:

  • Future-ready skills: Learn which competencies ITAM professionals need to thrive in an AI-driven environment.
  • Data management insights: Understand how AI is transforming MDM, governance structures, and the way organisations handle asset data.
  • Practical strategies: Discover approaches to upskilling and adapting ITAM practices to align with AI advancements.
  • Proactive preparation: Gain tools to anticipate challenges and take advantage of new opportunities AI introduces into ITAM.
  • A stronger ITAM role: See how equipping your team with AI knowledge can enhance decision-making, efficiency, and long-term value.

Sponsors:

USU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .

25.09.2025 WEB

FinOps For SaaS

Join us for a practical exploration of how FinOps can help organisations take control of their SaaS spending. As software subscriptions grow across cloud environments, applying FinOps principles can unlock significant cost savings and improve financial accountability.

In this session, we’ll look at how FinOps supports effective SaaS management—enabling teams to track, optimise, and govern software costs across multiple providers. You’ll learn how to identify waste, improve licence utilisation, and align contracts with real usage to maximise value.

What you’ll gain:

  • Smarter SaaS management: Learn how FinOps principles can help you monitor, control, and optimise subscription costs while maintaining compliance.

  • Cost-saving tactics: Discover how to uncover unused, underutilised, or duplicate licences and reduce unnecessary spend.

  • Better contract outcomes: Gain insights into SaaS contract negotiation strategies, including volume discounts and rightsizing licensing models.

  • Unified cost governance: Understand how to integrate SaaS financial oversight into broader cloud cost management to get a complete view of IT spend.

  • A culture of accountability: Explore practical ways to embed FinOps into your organisation and drive continuous improvement through collaboration and ownership.

Sponsors:

 

Flexera Updated Logo 2023   NOVENTIQ  ServiceNow_logo SHI    USU, ITAM Forum Patron

 

 

Register Here

This event is brought to you by The ITAM Forum. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy . More details about how we use your data can be found in our privacy policy .

09.09.2025 WEB

Adapt The FinOps Maturity Model To Supercharge Your ITAM Strategy & Operations

The FinOps Framework offers a clear path from basic cost tracking to strategic value creation. This webinar will guide you through the key principles of FinOps, showing how to move through its three foundational phases — Crawl, Walk, Run — and build a mature, value-focused approach to IT financial management.

We’ll explore how to:

  • assess your organisation’s current FinOps maturity
  • implement practical strategies to optimise and forecast spend
  • overcome common roadblocks — particularly where FinOps intersects with ITAM.

You’ll learn how real-time cost data and cross-functional collaboration can shift your IT financial practices from reactive cost-cutting to proactive value delivery.

Why Attend:

Tap into expert insights: Gain perspectives from industry leaders at the forefront of FinOps and ITAM, as they share proven approaches, common pitfalls, and what they’ve learned from real implementations.

Explore smarter ways to manage IT spend: Walk away with practical guidance to help you move beyond basic cost tracking—improving forecasting, optimising spend, and aligning financial practices with broader business priorities.

Get tailored advice: Take part in a live Q&A session. Get direct answers to your questions.

Keep your strategy future-ready: Learn how FinOps is evolving and how to stay ahead by combining ITAM, real-time data, and cross-team collaboration to deliver greater business value.

Sponsors:

Azul logo      Cascade Asset Management   Flexera Updated Logo 2023 NOVENTIQ  ServiceNow_logo USU, ITAM Forum Patron

Register Here

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .

AZUL Webinar 22.07.2025

How ITAM Teams Are Tackling License Compliance, Security, and Oracle Java Disruption

Software licensing today is more complex—and more critical—than ever. This webinar will feature key insights from a recent global survey of 500 ITAM and SAM professionals, uncovering the top challenges teams face in managing software compliance, audits, and vendor risk.

You’ll learn:
  • Why 37% of ITAM leaders say license compliance is their #1 issue
  • How teams are spending millions annually on non-compliance
  • Where license tracking and audit processes break down
  • How ITAM is now driving cloud security and governance
  • The true cost of Oracle Java audits—and why nearly 80% of organizations are moving to open-source alternatives

Whether you’re navigating vendor audits, optimizing software costs, or evaluating Java licensing options, this session will give you a data-driven look at the trends shaping modern ITAM strategies.

Related resources:

ITAM/SAM Survey & Report 2025

The ITAM/SAM Survey & Report

View Here

Sponsors:

Azul logo

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy .

16.09.2025 WEB

Online Tools & Services Day

This event is designed specifically for ITAM professionals – we want to help you learn about the latest tools and solutions in a comfortable, non-salesy environment, and without leaving your desk. We can’t remove the need for an RFP or RFI, but we can (hopefully) take away some of the pain that comes with searching for a new tool or service.

So, register now, bring your questions, and get ready for some insightful and interactive demonstrations.

3 reasons to attend: 
  1. Hear from Robbie Plourde (from USU) about maximising SaaS ROI with smarter ITAM. He’ll show how to quickly uncover wasted spend and turn it into measurable ROI with USU’s ITAM solution.
  2. Learn from Mark Bradley (from Flexera) about unlocking sustainable impact with end-to-end IT visibility. He’ll explain how Flexera One drives sustainable IT outcomes by unifying IT visibility, asset management (ITAM), and cost optimisation in the cloud.
  3. Gain knowledge from Jeremy Olson (from Dynamic Lifecycle Innovations) about how to gain revenue when retiring assets. He’ll highlight what you need to do to turn your ITAD program into a profit-generating initiative.

 

Sponsors:

 

Flexera Updated Logo 2023    Think Dynamic Logo.   USU, ITAM Forum Patron

 

Register Here

 

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

12.06.2025 AI Driven Technology Management

AI Driven Technology Management

Evolving Skills for AI and Data Governance in Technology Management

As AI reshapes the technological landscape, the skills required for effective ITAM are evolving. This webinar will explore how asset managers can adapt to these changes by developing a strong understanding, and its implications for asset management practices. We’ll discuss the future of data management, including master data management (MDM), and how AI introduces new data models and governance frameworks.

The session will emphasise the importance of equipping ITAM professionals with the necessary skills to navigate this AI-driven environment, ensuring they can effectively manage and leverage asset data. Join us to uncover strategies for enhancing your skill set in alignment with emerging AI technologies and data governance practices, and learn how to proactively address the challenges and opportunities they present for the ITAM community.

Sponsors:

SoftwareOne  

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy .

Leveraging ITAM Skills to Accelerate FinOps Success

Leveraging ITAM Skills to Accelerate FinOps Success

FinOps is a hot topic, and while it shares synergies with ITAM, there are distinct differences. This session explores how asset managers can leverage their existing skills to boost FinOps initiatives and identify areas where skill gaps exist. By understanding the overlaps and deltas between ITAM and FinOps, attendees will learn how to apply their expertise to cloud cost management while focusing on key areas needed to close the gap in effectively managing cloud resources.

Sponsors:

Flexera Updated Logo 2023NOVENTIQ   ServiceNow_logo  USU, ITAM Forum Patron

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy .