Panel 30th April WEB

Quarterly Roundup

A roundup and discussion of industry news – license changes, product launches, financials and other vendor intelligence. Plus an opportunity for patrons to talk briefly about how their products and services are evolving to keep pace with the rapid changes we’re seeing in the technology world.

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This event is brought to you by The ITAM Forum.  When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

23rd April WEB

ITAM in the Automation Age

Automation has been a hot topic for many years but has become increasingly important (and possible) thanks to advances in tooling and the use of agentic AI.

Why will I learn?:

  • Which ITAM processes are best suited to automation?
  • To what extent is a human-in-the-loop beneficial?
  • How will agentic AI change how we approach automation of ITAM processes and deliverables?
  • How do we govern this? What happens when an automation produces undesirable results?

 

Register Here

This event is brought to you by The ITAM Forum.  When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

Tools Day 9th April

Online Tools Day & Services: SaaS

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s SaaS Management challenges. Whether you are struggling to get visibility into application spend, frustrated with sprawl, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

  • Learn from the experts: Hear from the ITAM Forum and leading ITAM tool and service providers about the latest trends, challenges and best practices for aligning SaaS Management in 2026.
  • Discover new solutions: See live demos of tools that help you optimise SaaS costs, uncover Shadow IT, automate onboarding and offboarding, and more.
  • Get your questions answered: Participate in a live Q&A session with the speakers to explore how ITAM tools can support your SaaS Management journey.
  • Stay ahead of the curve: Gain insights on what’s important, what’s new and what’s next for ITAM and SaaS Management in 2026 and beyond.

Sponsors:

Flexera Updated Logo 2023
USU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

26.02.2026 WEB

Elevating SAM Data for Executive Decisions

Executives don’t buy inventories, they buy outcomes. Yet many SAM and ITAM programs still struggle to turn the data they generate into decisions that CFOs, CIOs, and CPOs will commit to. As ITAM converges with FinOps and Procurement, organizations need a unified, outcome‑driven approach that breaks silos and uses data to guide measurable change.

In this session, SHI introduces a practical, repeatable model for converting SAM insights into actionable, executive‑level decisions across ITAM, FinOps, and Procurement. We’ll explore the governance challenges that bury SAM in operations, the misalignment created by isolated tooling and reporting, and the increasing need for consistent metrics, shared language, and joined‑up accountability. Drawing on customer patterns, cross‑discipline program experience, and SHI’s ongoing work with both the ITAM Forum and FinOps Foundation, we outline a lightweight decision framework that elevates SAM from reporting to relevance, and from counting assets to driving commitments.

Participants will leave with a clear understanding of how to integrate SAM data into strategic decision cycles, improve cross-functional governance, and deliver measurable financial and risk outcomes that resonate at the executive level.

Sponsors:

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

12.02.2026 Webinar

ITAM Data – The IT Manager’s Superpower

As organisations become more data-driven, the importance of reliable, high-quality information continues to grow — particularly within ITAM. When data about the technology estate can’t be trusted or aligned, even well-established IT practices find it difficult to deliver consistent value.

We’ll dive into how ITAM’s relationship with data quality is evolving, and whether ITAM is best placed to take on the role of trusted data steward across the organisation. Our panellists will discuss who benefits most from accurate IT asset data, how ITAM should prioritise its focus, and what effective collaboration with key stakeholders looks like in the real world.

Why attend?:

  • The role of ITAM in data quality: Examine whether ITAM’s future lies in becoming a data quality shepherd and what that responsibility entails.
  • Understanding stakeholder impact: Identify which IT and business stakeholders gain the most value from accurate, reliable estate data.
  • Prioritisation strategies: Learn how ITAM teams can decide where to focus their data quality efforts for maximum organisational impact.
  • Collaboration in action: Discover what effective prioritisation and partnership with key stakeholders actually looks like day-to-day.
  • Stronger outcomes through better data: See how improved data quality enables better decision-making, reduces risk, and elevates ITAM’s strategic value.

Sponsors:

    NOVENTIQ

 

Register Here

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found within our privacy policy .

29.01.2026 AU

Transforming ITAM in 2026 – How to shift and pivot to continue delivering value

As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.

In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.

What you’ll gain:

  • A clearer future for ITAM: Understand how emerging technologies are reshaping expectations and redefining ITAM’s place in the organisation.
  • Modern governance approaches: Explore the shift from traditional oversight to holistic management that encourages information sharing and cross-team alignment.
  • Practical transformation strategies: Learn how to modernise ITAM practices to support distributed technology management without losing control or visibility.
  • Tools to optimise value and reduce risk: Gain approaches that help enhance user experiences, strengthen risk mitigation, and increase the business value ITAM provides.
  • A renewed strategic role: See how an evolved ITAM function can better meet organisational needs while keeping pace with today’s dynamic technology landscape.

Sponsors:

Azul    MobileIT TMG Logo_Navy_Transparent

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

15.01.2026 Online Tools Day

Online Tools & Services Day

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s cloud spend and FinOps challenges. If you’re frustrated with your current solution, or simply see what else is out there, this event showcases some of the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

Mark Bradley from Flexera will show you how to bring cloud software licensing into your ITAM practice.

Mark will show you how to get hours of time back every week and recognise immediate hard-cost savings. Flexera’s Cloud License Management surfaces daily software spend/usage from cloud bills, maps it to entitlements and cost centres, flags over/under provisioned BYOL(s), and recommends the most cost efficient license type per instance.

Robbie Plourde from USU will show you how to unlock cloud savings with better data, not bigger dashboards.

Robbie will explore how modern ITAM practices provide the data accuracy, lifecycle context, contract intelligence, and software usage visibility required to operationalise FinOps at scale. You’ll learn what ‘good FinOps data’ looks like and how to build it, why (and how) inaccurate inventories and entitlement data inflate cloud + software spend, and more.

Join us on the 15th January. Learn from experts. Discover new solutions. Get your questions answered. Stay ahead of the curve.

 

Sponsors:

FlexeraUSU, ITAM Forum Patron

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

Audit-Proof, SaaS-Smart, Negotiation-Ready: Your 2026 Tier 1 Roadmap

You may already have vendor agreements and negotiation teams in place – but the real challenge lies in the journey to that point of strength. This webinar explores the critical steps in onboarding vendors into Software Asset Management (SAM) tools to produce accurate Effective License Positions (ELPs).

We’ll unpack:

  • The nuances of data extraction and manipulation, including what to request from vendors (e.g., Microsoft MLS, Oracle license inventory reports)
  • How to consolidate and validate entitlement data across years of renewals
  • Why relying solely on purchase records can lead to inaccuracies and how to ensure full inventory coverage and entitlement visibility
  • A framework for vendor onboarding that applies across tier 1 vendors—whether you’re facing an audit, launching a new project, or planning a vendor transition

You’ll leave with a clear understanding of how to align discovery and entitlement data, avoid common pitfalls, and confidently navigate the complexities of SAM tool integration. You’ll obtain a clear roadmap of what steps to take to be successful in 2026 audits and negotiations.

Sponsors:

Flexera Updated Logo 2023

Value-add Content:

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .