Transforming ITAM in 2026 – How to shift and pivot to continue delivering value
As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.
In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.
What you’ll gain:
- A clearer future for ITAM: Understand how emerging technologies are reshaping expectations and redefining ITAM’s place in the organisation.
- Modern governance approaches: Explore the shift from traditional oversight to holistic management that encourages information sharing and cross-team alignment.
- Practical transformation strategies: Learn how to modernise ITAM practices to support distributed technology management without losing control or visibility.
- Tools to optimise value and reduce risk: Gain approaches that help enhance user experiences, strengthen risk mitigation, and increase the business value ITAM provides.
- A renewed strategic role: See how an evolved ITAM function can better meet organisational needs while keeping pace with today’s dynamic technology landscape.
Sponsors:
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Speakers
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AJ WittITAM Industry Analyst, The ITAM ForumAJ is an ITAM Industry Analyst at the ITAM Forum. He was previously a Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure, technical operations, IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.
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Dean VaughanVice President of Asia Pacific, Azul
Dean Vaughan is responsible for accelerating Azul’s market expansion and channel
growth across Asia Pacific. Dean and his team help enterprises realize the full potential
of the cloud by dramatically lowering infrastructure costs, as well as reducing Oracle
Java licensing fees, with the Azul Java platform.
Prior to joining the largest independent Java vendor, Azul, Dean led Aruba Networks’
global service provider business across Asia Pacific and Japan. An accomplished sales
leader with a proven track record in scaling high-performing teams while capturing
market share, Dean was vice president of sales, Asia Pacific and Japan at Silver Peak,
which was acquired by Hewlett Packard Enterprise in 2020.
Previously, Dean served in various enterprise technology sales leadership positions at
Oracle Cloud Platform Solutions (Association of Southeast Asian Nations), Oracle
Virtualization and Linux business unit (Australia New Zealand), Oracle Cloud
Infrastructure business unit (Asia Pacific Japan) and NCR Corporation’s Cisco Systems
Network Integration business (Asia Pacific). -
Nathan WittkeStrategic Sales Lead, Mobilise IT
Nathan Wittke is a Strategic Sales Lead at Mobilise IT, dedicated to simplifying mobile asset lifecycle management. He has 20 years of experience across End-user Computing and has helped customers mobilise workforces, solve business challenges, simplify complexity and maximise ROI. Mobility has evolved and so to must our approach to managing it.
