Elevating SAM Data for Executive Decisions
Executives don’t buy inventories, they buy outcomes. Yet many SAM and ITAM programs still struggle to turn the data they generate into decisions that CFOs, CIOs, and CPOs will commit to. As ITAM converges with FinOps and Procurement, organizations need a unified, outcome‑driven approach that breaks silos and uses data to guide measurable change.
In this session, SHI introduces a practical, repeatable model for converting SAM insights into actionable, executive‑level decisions across ITAM, FinOps, and Procurement. We’ll explore the governance challenges that bury SAM in operations, the misalignment created by isolated tooling and reporting, and the increasing need for consistent metrics, shared language, and joined‑up accountability. Drawing on customer patterns, cross‑discipline program experience, and SHI’s ongoing work with both the ITAM Forum and FinOps Foundation, we outline a lightweight decision framework that elevates SAM from reporting to relevance, and from counting assets to driving commitments.
Participants will leave with a clear understanding of how to integrate SAM data into strategic decision cycles, improve cross-functional governance, and deliver measurable financial and risk outcomes that resonate at the executive level.
Sponsors:
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Speakers
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AJ WittITAM Industry Analyst, The ITAM ForumAJ is an ITAM Industry Analyst at the ITAM Forum. He was previously a Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure, technical operations, IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.
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Ant AttfieldITAM Solutions Architect, SHI
With over thirty years’ experience in the IT industry, Ant has built and coached consultancy teams across both ITAM and Commercial Advisory teams, and is now a solutions architect who advises clients on how to build a compelling business case to advance their ITAM and FinOps practices. Throughout his career, Antony has advised clients on negotiating some of the largest global software contracts, utilising available data and bringing together relevant stakeholders to effectively negotiate and optimise the commercial outcome. The key to the success of these optimised contract negotiations is being able to distil the value of the risks and opportunities that are available to the organisation, allowing the executives to make effective decisions based on useable data.
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Matt GravesSr. ITAM Transformation Consultant, SHI
Matthew Graves is a Senior Consultant who advises enterprises on evolving IT Asset Management from an operational discipline into a strategic business enabler. A Certified Public Accountant (CPA) and Chartered Financial Analyst (CFA), Matt brings over 35 years of executive leadership experience across technology, financial services, and telecom. He previously served as a Senior Director at Microsoft, where he led global Software Asset Management and data initiatives supporting enterprise customers worldwide. Matthew works closely with executive stakeholders to translate ITAM, FinOps, data, and governance insights into business relevant signals that drive confidence, alignment, and better decision making.
