22.05.2025 Flexera

ITAM’s Defining Moment: Owning the Cloud, Not Chasing It

AI, MSP & Multi-Cloud Complexity — lead the change 

Join us to explore how ITAM can help organisations take control of rising cloud costs in an increasingly complex digital landscape. With 84% of organisations struggling to manage cloud spend, the growing influence of AI workloads, managed service providers (MSPs), and evolving compliance requirements only adds to the challenge.

Our experts will unpack the key findings from the State of the Cloud 2025 report and examine what they mean for ITAM professionals.

Why attend?
  • ITAM’s Role in Cloud Governance – Why ITAM is needed now more than ever to untangle cloud licensing, entitlements & costs.
  • AI, MSP & Multi-Cloud Complexity – How ITAM provides unified visibility for compliance, cost optimization, and governance across diverse cloud environments.
  • Real-World ITAM Insights & FinOps Collaboration – Practical lessons from ITAM professionals on reducing cloud costs, managing entitlements, and working with FinOps.
  • Actionable Strategies – Quick wins and long-term steps to reduce spend, prevent SaaS sprawl, and future-proof ITAM in the cloud era.

This isn’t just about managing assets anymore—it’s about shaping IT strategy in a cloud-first world. Don’t let cloud complexity sideline ITAM.

What we’ll cover:
  • Key Cloud Cost Trends – Exclusive insights from the latest State of the Cloud report.
  • ITAM & FinOps in Action – A panel of experts sharing real-world challenges & strategies.
  • Live Q&A – Get answers to your biggest cloud cost & governance questions.
Related resources:

Flexera Cloud Report Summary 06.25 (3)

 

 

 

 

 

 

 

Cloud, Cost, and Control: The Strategic Synergy of ITAM and FinOps

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Sponsors:

Flexera Logo 2023

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This event is brought to you by The ITAM Forum and Flexera. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy.

China Chapter Launch

The ITAM Forum Enters Greater China

April 23, 2025

The ITAM Forum Enters Greater China

Global IT Asset Management Community Extends Reach to Chinese-Speaking Professionals

The ITAM Forum is pleased to announce the creation of its newest chapter, ITAM Forum Greater China Area (IFGCA). This initiative advances the organisation’s worldwide mission to promote best-in-class IT Asset Management. In Chinese-speaking regions, the need for effective standards, compliance, and cost optimisation continues to rise.

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Certificaton Feedback Blog

Call for Feedback: Shaping the Future of ITAM Personal Certification

January 28, 2025

We’re excited to share an initiative that could change how we approach careers in IT Asset Management. Certifications have been a cornerstone of professional development, but they tend to stop at the basics. Whether you’ve been in ITAM for six months or 25 years, the certification landscape doesn’t reflect your experience, progression, or the specific path you’ve taken in the industry.

It’s time to build something better—a personal certification programme that evolves with you, recognises your expertise, and offers clear and meaningful career pathways.

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24.06.2025 WEB

Online Summit: Future Ready ITAM: The 2025 Skills Revolution

Join us to hear about the crucial skills needed for IT Asset Management (ITAM) to succeed in today’s rapidly-evolving technological landscape. As the role of IT Asset Managers expands to encompass new responsibilities and challenges, this summit will focus on the essential skills required to thrive in 2025 and beyond.

This event will also explore the intersection of ITAM with disciplines like FinOps and SaaS Management, emphasising how the right skill sets can drive successful collaboration with service providers.

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy.

Why attend?
  • Gain insight into the critical competencies—both technical and soft skills—necessary for navigating the complexities of modern technology management
  • Hear about the skills needed to align ITAM practices with business-led technology buying and evolving operational models
  • Examine the skills needed to adapt new technologies such as AI and IoT within ITAM practices
  • Explore the importance of relationship management, change management, and communication skills in fostering collaboration and driving organisational success
Sponsors:

Azul logoUSU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy .

HAM - the comeback king

HAM – the comeback king!

March 20, 2024

Hardware Asset Management (HAM) has been patiently waiting for the spotlight while SAM and FinOps have taken centre stage. However, with the pandemic, we started to see a revival in HAM as IT assets were distributed all around the globe. HAM is continuing to make a comeback thanks to two driving forces: the expanding scope of HAM and the digital employee experience.

We recently hosted a “HAM – the comeback king!” webinar with a panel of experts to learn how to reignite hardware asset management within organisations. Hosted by AJ Witt, we heard from:

  • Anne Watson: ITAM Solutions Architect, SHI International Corp.
  • Clint Lange: Director of Solutions Engineering, Iron Mountain
  • Michael Smith: Principal Product Manager for Hardware Asset Management, ServiceNow

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The ITAM Forum acquires The ITAM Review and LISA

ITAM Forum Acquires The ITAM Review and LISA

March 18, 2024

By: Martin Thompson, Founder of the ITAM Forum

Today is a milestone for the ITAM industry and profession. The ITAM Forum has acquired the ITAM Review and LISA. Together, we’ll be able to create a strong, engaged, and passionate world-wide ITAM community that drives ITAM adoption and maturity. We’ll also help to shape and redefine ITAM for the future.
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ROI & Reporting

ROI & Reporting

January 31, 2024

Gaining investment for ITAM is essential, but delivering business value is equally as crucial. But, how do you deliver business value if you can’t secure investment? Once you have some level of buy-in for ITAM, no matter how small or big, or how mature (or immature) your ITAM practice is, demonstrating ROI is paramount to maintaining and growing your ITAM team and its strategic value.

We recently hosted a ITAM ROI & Reporting webinar with a panel of experts to get their tips on how to best report on ITAM ROI. Joining us were:

  • Jonas Jasinskas: Global Service Design Lead, Software Sourcing & Portfolio Management, SoftwareOne
  • Juliana Beauvais: Director, Product Marketing for IT and Enterprise Asset Management, ServiceNow
  • Russ Eicholtz: ITAM Principal Consultant, SHI International Corp.

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AI + ITAM 12.01.23

AI + ITAM

January 12, 2024

In the rapidly changing technological environment of today, AI has emerged as a hot topic in ITAM. The burning question on everyone’s mind is: Could AI be a game-changer for ITAM?

We recently hosted a “AI + ITAM” webinar where experts shared insights about AI’s potential and its challenges for ITAM. Hosted by the ITAM Review’s Rich Gibbons, we heard from:

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