26.03.2026 WEB

ITAM Meets FinOps: Defining Responsibilities in Hybrid Cloud Management

Join AJ Witt and Flexera experts for an early preview of upcoming research into how ITAM & FinOps are working together to deliver business value. The talk is of closer working between FinOps & ITAM and this research will see if it’s happening in reality – and also provide insight into where the gaps are and how ITAM & FinOps should work to close them.

Sponsors:

Flexera Updated Logo 2023

 

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This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

Panel 30th April WEB

Quarterly Roundup

A roundup and discussion of industry news – license changes, product launches, financials and other vendor intelligence. Plus an opportunity for patrons to talk briefly about how their products and services are evolving to keep pace with the rapid changes we’re seeing in the technology world.

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This event is brought to you by The ITAM Forum.  When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

23rd April WEB

ITAM in the Automation Age

Automation has been a hot topic for many years but has become increasingly important (and possible) thanks to advances in tooling and the use of agentic AI.

Why will I learn?:

  • Which ITAM processes are best suited to automation?
  • To what extent is a human-in-the-loop beneficial?
  • How will agentic AI change how we approach automation of ITAM processes and deliverables?
  • How do we govern this? What happens when an automation produces undesirable results?

 

Register Here

This event is brought to you by The ITAM Forum.  When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

16.04.2026 WEB

The Convergence Blueprint: Why ITAM, SaaS & FinOps Must Unite in 2026

As enterprises accelerate cloud and SaaS adoption, traditional silos between ITAM, SaaS Management, and FinOps are breaking down. Each discipline holds part of the cost, risk, and value picture — but only together do they form the unified control plane modern organizations need.

In this session, we’ll explore the forces driving convergence, including hybrid IT complexity, rising SaaS waste, multi-cloud commitment pressures, and the governance gaps created by fragmented tooling. You’ll learn how leading organizations are connecting discovery, usage, entitlement, and spend data to create a single system of intelligence for technology value.

Key Takeaways

  • A practical model for building a converged ITAM, SaaS, and FinOps practice
  • Real-world examples of successful cross-team collaboration
  • Proven approaches to improving cost control and reducing risk
  • Clear steps to elevate your team’s strategic impact within the organisation

Sponsors:

Flexera Updated Logo 2023

 

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

Tools Day 9th April

Online Tools Day & Services: SaaS

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s SaaS Management challenges. Whether you are struggling to get visibility into application spend, frustrated with sprawl, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

  • Learn from the experts: Hear from the ITAM Forum and leading ITAM tool and service providers about the latest trends, challenges and best practices for aligning SaaS Management in 2026.
  • Discover new solutions: See live demos of tools that help you optimise SaaS costs, uncover Shadow IT, automate onboarding and offboarding, and more.
  • Get your questions answered: Participate in a live Q&A session with the speakers to explore how ITAM tools can support your SaaS Management journey.
  • Stay ahead of the curve: Gain insights on what’s important, what’s new and what’s next for ITAM and SaaS Management in 2026 and beyond.

Sponsors:

Flexera Updated Logo 2023
USU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

26.02.2026 WEB

Elevating SAM Data for Executive Decisions

Executives don’t buy inventories, they buy outcomes. Yet many SAM and ITAM programs still struggle to turn the data they generate into decisions that CFOs, CIOs, and CPOs will commit to. As ITAM converges with FinOps and Procurement, organizations need a unified, outcome‑driven approach that breaks silos and uses data to guide measurable change.

In this session, SHI introduces a practical, repeatable model for converting SAM insights into actionable, executive‑level decisions across ITAM, FinOps, and Procurement. We’ll explore the governance challenges that bury SAM in operations, the misalignment created by isolated tooling and reporting, and the increasing need for consistent metrics, shared language, and joined‑up accountability. Drawing on customer patterns, cross‑discipline program experience, and SHI’s ongoing work with both the ITAM Forum and FinOps Foundation, we outline a lightweight decision framework that elevates SAM from reporting to relevance, and from counting assets to driving commitments.

Participants will leave with a clear understanding of how to integrate SAM data into strategic decision cycles, improve cross-functional governance, and deliver measurable financial and risk outcomes that resonate at the executive level.

Sponsors:

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

12.02.2026 Webinar

ITAM Data – The IT Manager’s Superpower

As organisations become more data-driven, the importance of reliable, high-quality information continues to grow — particularly within ITAM. When data about the technology estate can’t be trusted or aligned, even well-established IT practices find it difficult to deliver consistent value.

We’ll dive into how ITAM’s relationship with data quality is evolving, and whether ITAM is best placed to take on the role of trusted data steward across the organisation. Our panellists will discuss who benefits most from accurate IT asset data, how ITAM should prioritise its focus, and what effective collaboration with key stakeholders looks like in the real world.

Why attend?:

  • The role of ITAM in data quality: Examine whether ITAM’s future lies in becoming a data quality shepherd and what that responsibility entails.
  • Understanding stakeholder impact: Identify which IT and business stakeholders gain the most value from accurate, reliable estate data.
  • Prioritisation strategies: Learn how ITAM teams can decide where to focus their data quality efforts for maximum organisational impact.
  • Collaboration in action: Discover what effective prioritisation and partnership with key stakeholders actually looks like day-to-day.
  • Stronger outcomes through better data: See how improved data quality enables better decision-making, reduces risk, and elevates ITAM’s strategic value.

Sponsors:

    NOVENTIQ

 

Register Here

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found within our privacy policy .

29.01.2026 AU

Transforming ITAM in 2026 – How to shift and pivot to continue delivering value

As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.

In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.

What you’ll gain:

  • A clearer future for ITAM: Understand how emerging technologies are reshaping expectations and redefining ITAM’s place in the organisation.
  • Modern governance approaches: Explore the shift from traditional oversight to holistic management that encourages information sharing and cross-team alignment.
  • Practical transformation strategies: Learn how to modernise ITAM practices to support distributed technology management without losing control or visibility.
  • Tools to optimise value and reduce risk: Gain approaches that help enhance user experiences, strengthen risk mitigation, and increase the business value ITAM provides.
  • A renewed strategic role: See how an evolved ITAM function can better meet organisational needs while keeping pace with today’s dynamic technology landscape.

Sponsors:

Azul    MobileIT TMG Logo_Navy_Transparent

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .