Transforming ITAM in 2026 – How to shift and pivot to continue delivering value

As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.

In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.

What you’ll gain:

  • A clearer future for ITAM: Understand how emerging technologies are reshaping expectations and redefining ITAM’s place in the organisation.
  • Modern governance approaches: Explore the shift from traditional oversight to holistic management that encourages information sharing and cross-team alignment.
  • Practical transformation strategies: Learn how to modernise ITAM practices to support distributed technology management without losing control or visibility.
  • Tools to optimise value and reduce risk: Gain approaches that help enhance user experiences, strengthen risk mitigation, and increase the business value ITAM provides.
  • A renewed strategic role: See how an evolved ITAM function can better meet organisational needs while keeping pace with today’s dynamic technology landscape.

Sponsors:

MobileIT

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

Online Tools & Services Day

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s FinOps challenges. Whether you are struggling to get visibility into cloud spend, frustrated with your current solution, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

  • Learn from the experts: Hear from the ITAM Forum and leading ITAM tool and service providers about the latest trends, challenges and best practices for aligning ITAM with FinOps in 2026.
  • Discover new solutions: See live demos of tools that help you optimise cloud costs, improve forecasting, and leverage asset data for financial accountability and better decision making.
  • Get your questions answered: Participate in a live Q&A session with the speakers to explore how ITAM tools can support your FinOps journey.
  • Stay ahead of the curve: Gain insights on what’s important, what’s new and what’s next for ITAM and FinOps in 2026 and beyond.

Sponsors:

Flexera USU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

Online Summit: FinOps

It’s 2026 and it’s time to make new friends.

Come along to this Online Summit and hear everything you need to know about fostering close ties between ITAM and FinOps, playing to your strengths, and managing your increasingly complex and essential IT estate.

This summit will cover:

  • What is FinOps and why is it important for ITAM teams
  • Practical strategies for engaging with FinOps teams
  • Understanding how your strengths in ITAM are vital to FinOps’ continuing success – and to ensuring your IT estate delivers business value and competitive advantage
  • The role you will play in managing the coming wave of AI solutions – measuring ROI, measuring business value, and ensuring governance which enables innovation
  • Best practices and case studies provided by our patrons

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

Sponsors:

Anglepoint Azul logo Calero Flexera Updated Logo 2023SHI

 

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

The Convergence of FinOps, SecOps, and ITAM

As IT environments become increasingly complex, the lines between financial, security, and asset governance are blurring. This webinar explores how FinOps, SecOps, and ITAM are converging to provide a unified view of IT risk, compliance, and spend. Learn how integrating these disciplines helps organisations make smarter financial decisions, strengthen security postures, and improve overall governance.

What will I learn?:

  • See the bigger picture: Understand how FinOps, SecOps, and ITAM are converging to deliver a single, unified view of IT risk, compliance, and spend.
  • Learn smarter strategies: Discover how aligning these disciplines drives better financial decisions, optimises costs, and reduces risk across the business.
  • Strengthen your governance: Gain practical insights into improving visibility, control, and collaboration between finance, security, and IT teams.

Sponsors:

Flexera

NOVENTIQ SHI

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This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .

Stories which shook the ITAM world

Join AJ Witt and ITAM Forum Patrons as they discuss all the important news stories of the past year – and gaze into the future to predict what’s coming in 2026 and beyond.

Why attend?:

  • Round up and discuss all the big ITAM news stories of the year
  • Make some predictions for the year ahead
  • Preview what’s to come in 2026

Sponsors:

bedigital SHI

Register Here

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .

AI is Transforming Enterprises: how do we ensure it delivers business value

As AI adoption accelerates, organisations must move beyond hype to ensure AI investments drive real business value. This webinar explores how enterprises can establish effective AI governance, align AI initiatives with strategic objectives, and mitigate risks. We’ll discuss the critical role of IT Asset Management (ITAM) professionals in guiding AI adoption, optimising costs, and ensuring compliance.

Attendees will also gain key insights into the fundamental questions every ITAM and business leader should ask to maximise the return on AI investments.

Key Takeaways:

  • Why AI governance is the #1 business priority for ensuring AI delivers value.
  • How ITAM professionals can guide AI adoption and governance.
  • Key questions every business leader should ask about AI investments.

 

ServiceNow_logo      SHI

 

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This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .

Online Summit: The Future of AI in IT Asset Management

AI is a present-day disruptor. We’ll examine what AI means for ITAM, compliance, and business strategy, and how you can adapt with confidence. You’ll learn how to anticipate AI-driven changes, prepare your organisation for the challenges ahead, and how to build a resilient AI governance strategy.

Key Takeaways:

  • How AI will transform ITAM, compliance, and business strategy.
  • How IT leaders should prepare for AI-driven disruptions.
  • Actionable steps to future-proof your AI governance strategy

Sponsors:

Azul logo Flexera Updated Logo 2023

SHI USU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

Audit-Proof, SaaS-Smart, Negotiation-Ready: Your 2026 Tier 1 Roadmap

Many organizations already have vendor agreements and negotiation teams in place – but the real challenge lies in the journey to that point of strength. This webinar explores the critical steps in onboarding vendors into Software Asset Management (SAM) tools to produce accurate Effective License Positions (ELPs).

We’ll unpack:

  • The nuances of data extraction and manipulation, including what to request from vendors (e.g., Microsoft MLS, Oracle license inventory reports)
  • How to consolidate and validate entitlement data across years of renewals
  • Why relying solely on purchase records can lead to inaccuracies and how to ensure full inventory coverage and entitlement visibility
  • A framework for vendor onboarding that applies across tier 1 vendors—whether you’re facing an audit, launching a new project, or planning a vendor transition

You’ll leave with a clear understanding of how to align discovery and entitlement data, avoid common pitfalls, and confidently navigate the complexities of SAM tool integration. You’ll obtain a clear roadmap of what steps you need to take to be successful in 2026 audits and negotiations.

Sponsors:

Flexera Updated Logo 2023

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .