29.01.2026 AU

Transforming ITAM in 2026 – How to shift and pivot to continue delivering value

As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.

In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.

What you’ll gain:

  • A clearer future for ITAM: Understand how emerging technologies are reshaping expectations and redefining ITAM’s place in the organisation.
  • Modern governance approaches: Explore the shift from traditional oversight to holistic management that encourages information sharing and cross-team alignment.
  • Practical transformation strategies: Learn how to modernise ITAM practices to support distributed technology management without losing control or visibility.
  • Tools to optimise value and reduce risk: Gain approaches that help enhance user experiences, strengthen risk mitigation, and increase the business value ITAM provides.
  • A renewed strategic role: See how an evolved ITAM function can better meet organisational needs while keeping pace with today’s dynamic technology landscape.

Sponsors:

MobileIT

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

15.01.2026 Online Tools Day

Online Tools & Services Day

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s FinOps challenges. Whether you are struggling to get visibility into cloud spend, frustrated with your current solution, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

  • Learn from the experts: Hear from the ITAM Forum and leading ITAM tool and service providers about the latest trends, challenges and best practices for aligning ITAM with FinOps in 2026.
  • Discover new solutions: See live demos of tools that help you optimise cloud costs, improve forecasting, and leverage asset data for financial accountability and better decision making.
  • Get your questions answered: Participate in a live Q&A session with the speakers to explore how ITAM tools can support your FinOps journey.
  • Stay ahead of the curve: Gain insights on what’s important, what’s new and what’s next for ITAM and FinOps in 2026 and beyond.

Sponsors:

Flexera USU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.

09.10.2025 WEB

AI Driven Technology Management: Evolving Skills for AI and Data Governance in Technology Management

As AI reshapes the technology landscape, the skills required for effective ITAM are rapidly evolving. In this session, we’ll explore how asset managers can adapt by building a deeper understanding of AI and its impact on asset management practices. From master data management (MDM) to new data models and governance frameworks, we’ll examine how AI is redefining the way organisations manage and leverage asset data.

What you’ll gain:

  • Future-ready skills: Learn which competencies ITAM professionals need to thrive in an AI-driven environment.
  • Data management insights: Understand how AI is transforming MDM, governance structures, and the way organisations handle asset data.
  • Practical strategies: Discover approaches to upskilling and adapting ITAM practices to align with AI advancements.
  • Proactive preparation: Gain tools to anticipate challenges and take advantage of new opportunities AI introduces into ITAM.
  • A stronger ITAM role: See how equipping your team with AI knowledge can enhance decision-making, efficiency, and long-term value.

Sponsors:

USU, ITAM Forum Patron

 

Register Here

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .

25.09.2025 WEB

FinOps For SaaS

Join us for a practical exploration of how FinOps can help organisations take control of their SaaS spending. As software subscriptions grow across cloud environments, applying FinOps principles can unlock significant cost savings and improve financial accountability.

In this session, we’ll look at how FinOps supports effective SaaS management—enabling teams to track, optimise, and govern software costs across multiple providers. You’ll learn how to identify waste, improve licence utilisation, and align contracts with real usage to maximise value.

What you’ll gain:

  • Smarter SaaS management: Learn how FinOps principles can help you monitor, control, and optimise subscription costs while maintaining compliance.

  • Cost-saving tactics: Discover how to uncover unused, underutilised, or duplicate licences and reduce unnecessary spend.

  • Better contract outcomes: Gain insights into SaaS contract negotiation strategies, including volume discounts and rightsizing licensing models.

  • Unified cost governance: Understand how to integrate SaaS financial oversight into broader cloud cost management to get a complete view of IT spend.

  • A culture of accountability: Explore practical ways to embed FinOps into your organisation and drive continuous improvement through collaboration and ownership.

Sponsors:

 

Flexera Updated Logo 2023   NOVENTIQ  ServiceNow_logo SHI    USU, ITAM Forum Patron

 

 

Register Here

This event is brought to you by The ITAM Forum. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy . More details about how we use your data can be found in our privacy policy .

09.09.2025 WEB

Adapt The FinOps Maturity Model To Supercharge Your ITAM Strategy & Operations

The FinOps Framework offers a clear path from basic cost tracking to strategic value creation. This webinar will guide you through the key principles of FinOps, showing how to move through its three foundational phases — Crawl, Walk, Run — and build a mature, value-focused approach to IT financial management.

We’ll explore how to:

  • assess your organisation’s current FinOps maturity
  • implement practical strategies to optimise and forecast spend
  • overcome common roadblocks — particularly where FinOps intersects with ITAM.

You’ll learn how real-time cost data and cross-functional collaboration can shift your IT financial practices from reactive cost-cutting to proactive value delivery.

Why Attend:

Tap into expert insights: Gain perspectives from industry leaders at the forefront of FinOps and ITAM, as they share proven approaches, common pitfalls, and what they’ve learned from real implementations.

Explore smarter ways to manage IT spend: Walk away with practical guidance to help you move beyond basic cost tracking—improving forecasting, optimising spend, and aligning financial practices with broader business priorities.

Get tailored advice: Take part in a live Q&A session. Get direct answers to your questions.

Keep your strategy future-ready: Learn how FinOps is evolving and how to stay ahead by combining ITAM, real-time data, and cross-team collaboration to deliver greater business value.

Sponsors:

Azul logo      Cascade Asset Management   Flexera Updated Logo 2023 NOVENTIQ  ServiceNow_logo USU, ITAM Forum Patron

Register Here

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .

AZUL Webinar 22.07.2025

How ITAM Teams Are Tackling License Compliance, Security, and Oracle Java Disruption

Software licensing today is more complex—and more critical—than ever. This webinar will feature key insights from a recent global survey of 500 ITAM and SAM professionals, uncovering the top challenges teams face in managing software compliance, audits, and vendor risk.

You’ll learn:
  • Why 37% of ITAM leaders say license compliance is their #1 issue
  • How teams are spending millions annually on non-compliance
  • Where license tracking and audit processes break down
  • How ITAM is now driving cloud security and governance
  • The true cost of Oracle Java audits—and why nearly 80% of organizations are moving to open-source alternatives

Whether you’re navigating vendor audits, optimizing software costs, or evaluating Java licensing options, this session will give you a data-driven look at the trends shaping modern ITAM strategies.

Related resources:

ITAM/SAM Survey & Report 2025

The ITAM/SAM Survey & Report

View Here

Sponsors:

Azul logo

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy .

16.09.2025 WEB

Online Tools & Services Day

This event is designed specifically for ITAM professionals – we want to help you learn about the latest tools and solutions in a comfortable, non-salesy environment, and without leaving your desk. We can’t remove the need for an RFP or RFI, but we can (hopefully) take away some of the pain that comes with searching for a new tool or service.

So, register now, bring your questions, and get ready for some insightful and interactive demonstrations.

3 reasons to attend: 
  1. Hear from Robbie Plourde (from USU) about maximising SaaS ROI with smarter ITAM. He’ll show how to quickly uncover wasted spend and turn it into measurable ROI with USU’s ITAM solution.
  2. Learn from Mark Bradley (from Flexera) about unlocking sustainable impact with end-to-end IT visibility. He’ll explain how Flexera One drives sustainable IT outcomes by unifying IT visibility, asset management (ITAM), and cost optimisation in the cloud.
  3. Gain knowledge from Jeremy Olson (from Dynamic Lifecycle Innovations) about how to gain revenue when retiring assets. He’ll highlight what you need to do to turn your ITAD program into a profit-generating initiative.

 

Sponsors:

 

Flexera Updated Logo 2023    Think Dynamic Logo.   USU, ITAM Forum Patron

 

Register Here

 

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .

12.06.2025 AI Driven Technology Management

AI Driven Technology Management

Evolving Skills for AI and Data Governance in Technology Management

As AI reshapes the technological landscape, the skills required for effective ITAM are evolving. This webinar will explore how asset managers can adapt to these changes by developing a strong understanding, and its implications for asset management practices. We’ll discuss the future of data management, including master data management (MDM), and how AI introduces new data models and governance frameworks.

The session will emphasise the importance of equipping ITAM professionals with the necessary skills to navigate this AI-driven environment, ensuring they can effectively manage and leverage asset data. Join us to uncover strategies for enhancing your skill set in alignment with emerging AI technologies and data governance practices, and learn how to proactively address the challenges and opportunities they present for the ITAM community.

Sponsors:

SoftwareOne  

 

Register Here

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy .