Adapt The FinOps Maturity Model To Supercharge Your ITAM Strategy & Operations
The FinOps Framework offers a clear path from basic cost tracking to strategic value creation. This webinar will guide you through the key principles of FinOps, showing how to move through its three foundational phases — Crawl, Walk, Run — and build a mature, value-focused approach to IT financial management.
We’ll explore how to:
- assess your organisation’s current FinOps maturity
- implement practical strategies to optimise and forecast spend
- overcome common roadblocks — particularly where FinOps intersects with ITAM.
You’ll learn how real-time cost data and cross-functional collaboration can shift your IT financial practices from reactive cost-cutting to proactive value delivery.
Why Attend:
Tap into expert insights: Gain perspectives from industry leaders at the forefront of FinOps and ITAM, as they share proven approaches, common pitfalls, and what they’ve learned from real implementations.
Explore smarter ways to manage IT spend: Walk away with practical guidance to help you move beyond basic cost tracking—improving forecasting, optimising spend, and aligning financial practices with broader business priorities.
Get tailored advice: Take part in a live Q&A session. Get direct answers to your questions.
Keep your strategy future-ready: Learn how FinOps is evolving and how to stay ahead by combining ITAM, real-time data, and cross-team collaboration to deliver greater business value.
Sponsors:
This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy .
Speakers
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Abhi RoySr. Outbound Product Manager, ServiceNowAbhi Roy is a Senior Outbound Product Manager at ServiceNow, where he drives Go-to-Market for Cloud Cost Management and the Cloud+ strategy. He works at the intersection of FinOps and IT Asset Management (ITAM), helping enterprise organizations expand the scope of FinOps to include SaaS, on-prem, and AI workloads on top of the traditional public cloud hyperscalers. Abhi has partnered with the FinOps Foundation and led multiple thought leadership sessions, including speaking at FinOps X 2025, on modernizing FinOps through automation, hybrid visibility, and cross-functional alignment between ITAM and cloud teams.
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Colin JackPrincipal Solutions Value Advisor, FinOps, Flexera
With over 25 years experience in IT ranging from Administrator, Architect and IT Manager at various companies including Cisco Systems, Colin has amassed a valuable knowledge of many different IT systems. Throughout his career Colin has played key roles being an architect, implementer, mentor and champion while deploying business focused technology solutions. Colin is also FinOps certified.
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Kelly YipITAM Thought Leader and Advisor, ITAM Forum
Kelly has worked in the SAM/ITAM industry for 10+ years and has considerable experience with Microsoft and broad experience with IBM and Oracle. She has spent the last few years focusing on bringing value to organisations, typically in the form of cost optimisation/cost avoidance and good ITAM practices. She has also been heavily involved with online course creation and delivery. With a passion for value, Kelly is always keen to ensure organisations maximise the value of their IT software assets and believes that training & enablement plays a key role in driving this.
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Neil Peters-MichaudPresident, Cascade Asset Management
Neil Peters-Michaud is the co-founder and President of Cascade Asset Management, a subsidiary of Sage Sustainable Electronics. He founded Cascade in 1999 on the principles of providing safe and secure technology disposition services while minimizing environmental risk through responsible practices. His company publishes the acclaimed annual IT Asset Disposition Benchmarking Report. A graduate of the University of Wisconsin with both a BS and MBA, Neil previously worked with environmental NGOs and in state government. He is a frequent presenter at industry events and is regarded as a trusted voice dedicated to advancing knowledge in IT asset management and sustainability.
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Robbie PlourdeGlobal Principal Solution Engineer, USU Solutions
Robbie is a charismatic IS Business Executive with a broad background in international business. In his Global Sales Enablement Lead role, Robbie is the technical sales lead and License Management solution leader responsible for ITAM products ensuring the USU product portfolio meets market needs and delivers functionality and design to exceed customer needs. For the past 20 years, Robbie has specialized in corporate IT Compliance initiatives for Fortune 500 companies in North America, Europe, Japan, and Latin America. He has led process improvement initiatives developing processes and solutions that enable strategic and operational business goals for over a decade. He holds an MBA from Quinnipiac University where he graduated Magna cum Laude.
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Ryan HardcastlePrincipal Consultant ITAM, Noventiq Northern Europe
Seasoned IT Asset & Configuration Manager with a 18+ year track record of delivering innovative solutions across diverse industries. Proven ability to lead teams, optimize technology investments, and mitigate risks. Skilled in hands-on technical problem-solving and data-driven decision-making, delivering high-quality solutions that align with business objectives.
Top skills: IT Asset Management, Software Asset Management, FinOps, Flexera One, Flexera SaaS Manager
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Simon RitterDeputy CTO, Azul
Simon Ritter is the Deputy CTO of Azul. Simon joined Sun Microsystems in 1996 and spent time working in both Java development and consultancy. He has been presenting Java technologies to developers since 1999 focusing on the core Java platform as well as client and embedded applications. At Azul, he continues to help people understand Java and Azul’s JVM products.
Simon is a Java Champion and two time recipient of the JavaOne Rockstar award. In addition, he represents Azul on the JCP Executive Committee, the OpenJDK Vulnerability Group as well as the JSR Expert Group since Java SE 9.
