The Convergence Blueprint: Why ITAM, SaaS & FinOps Must Unite in 2026
As enterprises accelerate cloud and SaaS adoption, traditional silos between ITAM, SaaS Management, and FinOps are breaking down. Each discipline holds part of the cost, risk, and value picture — but only together do they form the unified control plane modern organizations need.
In this session, we’ll explore the forces driving convergence, including hybrid IT complexity, rising SaaS waste, multi-cloud commitment pressures, and the governance gaps created by fragmented tooling. You’ll learn how leading organizations are connecting discovery, usage, entitlement, and spend data to create a single system of intelligence for technology value.
Key Takeaways
- A practical model for building a converged ITAM, SaaS, and FinOps practice
- Real-world examples of successful cross-team collaboration
- Proven approaches to improving cost control and reducing risk
- Clear steps to elevate your team’s strategic impact within the organisation
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Speakers
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AJ WittITAM Industry Analyst, The ITAM ForumAJ is an ITAM Industry Analyst at the ITAM Forum. He was previously a Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure, technical operations, IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.
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Gary McAllisterSr. Product Marketing Manager, Flexera
Gary McAllister is a Senior Product Marketing Manager at Flexera, focused on SaaS Management and the convergence of ITAM and FinOps. He has built his career in IT asset management, financial operations, and cloud software, with an emphasis on product marketing, customer outcomes, and helping organisations gain visibility, control, and value from their technology investments.
