Online Tools & Services Day
Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s cloud spend and FinOps challenges. If you’re frustrated with your current solution, or simply see what else is out there, this event showcases some of the latest tools in action, with no hard sell, no pressure.
So register now, bring your questions, and get ready for some insightful and interactive demonstrations.
Why attend:
Mark Bradley from Flexera will show you how to bring cloud software licensing into your ITAM practice.
Mark will show you how to get hours of time back every week and recognise immediate hard-cost savings. Flexera’s Cloud License Management surfaces daily software spend/usage from cloud bills, maps it to entitlements and cost centres, flags over/under provisioned BYOL(s), and recommends the most cost efficient license type per instance.
Robbie Plourde from USU will show you how to unlock cloud savings with better data, not bigger dashboards.
Robbie will explore how modern ITAM practices provide the data accuracy, lifecycle context, contract intelligence, and software usage visibility required to operationalise FinOps at scale. You’ll learn what ‘good FinOps data’ looks like and how to build it, why (and how) inaccurate inventories and entitlement data inflate cloud + software spend, and more.
Join us on the 15th January. Learn from experts. Discover new solutions. Get your questions answered. Stay ahead of the curve.
Sponsors:
This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.
Hourly Schedule
Online Tools and Services Day: FinOps
- 14:00 - 14:05
- Welcome & Introduction
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Speakers:
Kelly Yip
- 14:05 - 14:35
- How to bring cloud software licensing into your ITAM practice
- Cloud software licensing in AWS/Azure is a growing problem for ITAM. You have to deal with siloed visibility, difficult manual tracking and AWS and Azure tools that aren’t designed to help. We’ll show you how to get hours of time back every week and recognize immediate hard-cost savings. Flexera’s Cloud License Management surfaces daily software spend/usage from cloud bills, maps it to entitlements and cost centers, flags over/underprovisioned BYOL(s), and recommends the most cost efficient license type per instance. You’ll walk away ready to collaborate with FinOps and tighten compliance while cutting costs.
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Speakers:
Mark Bradley
- 14:35 - 15:05
- ITAM + FinOps: Unlocking Cloud Savings with Better Data, Not Bigger Dashboards
- In 2026, organizations struggle with incomplete or inaccurate asset data, shadow IT and misaligned ownership—all of which undermine FinOps efforts before they begin. This session explores how modern ITAM practices provide the data accuracy, lifecycle context, contract intelligence, and software usage visibility required to operationalize FinOps at scale. Attendees will learn: -Why inaccurate inventories and entitlement data inflate cloud + software spend -How ITAM data eliminates rework in allocation, forecasting, and optimization -Where FinOps and ITAM processes naturally intersect (e.g., cloud usage, license compliance and financial accountability) -KPIs that evaluate the effectiveness of joint FinOps and ITAM processes -Practical examples of how enterprises unlocked 6–7 figure savings through ITAM-driven FinOps -What “good FinOps data” looks like in 2026 and how to build it
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Speakers:
Robbie Plourde
- 15:05 - 16:00
- Q&A & Close
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Speakers:
Kelly Yip, Mark Bradley, Robbie Plourde
Speakers
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Kelly YipITAM Thought Leader and Advisor, ITAM ForumKelly has worked in the SAM/ITAM industry for 10+ years and has considerable experience with Microsoft and broad experience with IBM and Oracle. She has spent the last few years focusing on bringing value to organisations, typically in the form of cost optimisation/cost avoidance and good ITAM practices. She has also been heavily involved with online course creation and delivery. With a passion for value, Kelly is always keen to ensure organisations maximise the value of their IT software assets and believes that training & enablement plays a key role in driving this.
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Mark BradleySenior Manager, Product Management, Flexera
Mark is an ITAM, ITSM and ITFM veteran with vast industry experience, including Product Manager roles at HP, HPE, Motorola Solutions and JPMC. Mark is also a co-author of the prestigious Axelos ITIL4 Leader: Digital & IT Strategy book, a testament to his expertise and influence in the industry.
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Robbie PlourdeGlobal Principal Solution Engineer, USU Solutions
Robbie is a charismatic IS Business Executive with a broad background in international business. In his Global Sales Enablement Lead role, Robbie is the technical sales lead and License Management solution leader responsible for ITAM products ensuring the USU product portfolio meets market needs and delivers functionality and design to exceed customer needs. For the past 20 years, Robbie has specialized in corporate IT Compliance initiatives for Fortune 500 companies in North America, Europe, Japan, and Latin America. He has led process improvement initiatives developing processes and solutions that enable strategic and operational business goals for over a decade. He holds an MBA from Quinnipiac University where he graduated Magna cum Laude.
