Online Tools Day & Services: SaaS
Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s SaaS Management challenges. Whether you are struggling to get visibility into application spend, frustrated with sprawl, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.
So register now, bring your questions, and get ready for some insightful and interactive demonstrations.
Why attend:
- Learn from the experts: Hear from the ITAM Forum and leading ITAM tool and service providers about the latest trends, challenges and best practices for aligning SaaS Management in 2026.
- Discover new solutions: See live demos of tools that help you optimise SaaS costs, uncover Shadow IT, automate onboarding and offboarding, and more.
- Get your questions answered: Participate in a live Q&A session with the speakers to explore how ITAM tools can support your SaaS Management journey.
- Stay ahead of the curve: Gain insights on what’s important, what’s new and what’s next for ITAM and SaaS Management in 2026 and beyond.
Sponsors:
This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy.
Hourly Schedule
Online Tools Day & Services: SaaS
- 14:00 - 14:30
- Why SaaS Cost Transparency Is Still Broken — Even in Mature ITAM Orgs
- Most organizations believe they have SaaS under control. They have contracts, renewal dates, and vendor lists. But real cost transparency keeps slipping — because licenses don't reflect usage, owners don't control budgets, and renewals don't match actual demand. In this session, we'll show why SaaS transparency is a data and ownership problem, not a dashboard problem — and demonstrate how bringing contract, usage, and ownership data together finally makes optimization possible.
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Speakers:
Robbie Plourde
- 14:30 - 15:00
- The Convergence Blueprint: Why ITAM, FinOps, and SaaS Must Work Together
- As SaaS becomes the dominant layer of enterprise technology spend, traditional boundaries between IT Asset Management, FinOps, and SaaS Management are breaking down. Each discipline sees part of the picture - but none can deliver full control, cost optimisation, and governance in isolation. In this session, we’ll explore why SaaS is accelerating the convergence of ITAM and FinOps, and what that means in practice for ITAM leaders today. We’ll look at the new challenges SaaS introduces - from fragmented ownership and usage‑based pricing to renewal risk and shadow SaaS - and explain why these can’t be solved through cloud cost management or asset inventories alone.
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Speakers:
Gary McAllister
- 15:00 - 15:30
- Moving from SaaS Clean‑Up to Continuous Control
- Many organizations successfully reduce SaaS waste once. Then sprawl returns. The root cause isn’t tooling or transparency, but the lack of a sustained operating model that governs SaaS across deployment, usage, renewals, and optimization. This session explores how organizations move beyond episodic SaaS clean‑ups to build repeatable governance and execution capability. We’ll discuss practical approaches for coordinating technical, procurement, and operational execution so SaaS decisions are made consistently and value is sustained over time.
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Speakers:
Jason Owens
- 15:30 - 16:00
- Q&A & Close
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Speakers:
Gary McAllister, Jason Owens, Robbie Plourde
Speakers
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AJ WittITAM Industry Analyst, The ITAM ForumAJ is an ITAM Industry Analyst at the ITAM Forum. He was previously a Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure, technical operations, IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.
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Gary McAllisterSr. Product Marketing Manager, Flexera
Gary McAllister is a Senior Product Marketing Manager at Flexera, focused on SaaS Management and the convergence of ITAM and FinOps. He has built his career in IT asset management, financial operations, and cloud software, with an emphasis on product marketing, customer outcomes, and helping organisations gain visibility, control, and value from their technology investments.
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Jason OwensField Chief Technology Officer, SHI
Jason Owens is a seasoned Software Asset Management and ITAM practitioner, with enterprise experience leading SaaS and SAM programs at Salesforce and Netflix. His work focuses on practical strategies that bring financial accountability to technology consumption by aligning ITAM, SaaS Management, and FinOps. Jason regularly shares real‑world frameworks and lessons learned to help organizations improve cost control, usage optimization, and alignment between technology and business outcomes.
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Robbie PlourdeGlobal Principal Solution Engineer, USU Solutions
Robbie is a charismatic IS Business Executive with a broad background in international business. In his Global Sales Enablement Lead role, Robbie is the technical sales lead and License Management solution leader responsible for ITAM products ensuring the USU product portfolio meets market needs and delivers functionality and design to exceed customer needs. For the past 20 years, Robbie has specialized in corporate IT Compliance initiatives for Fortune 500 companies in North America, Europe, Japan, and Latin America. He has led process improvement initiatives developing processes and solutions that enable strategic and operational business goals for over a decade. He holds an MBA from Quinnipiac University where he graduated Magna cum Laude.
