Transforming ITAM in 2026 – How to shift and pivot to continue delivering value
As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.
In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.
What you’ll gain:
- A clearer future for ITAM: Understand how emerging technologies are reshaping expectations and redefining ITAM’s place in the organisation.
- Modern governance approaches: Explore the shift from traditional oversight to holistic management that encourages information sharing and cross-team alignment.
- Practical transformation strategies: Learn how to modernise ITAM practices to support distributed technology management without losing control or visibility.
- Tools to optimise value and reduce risk: Gain approaches that help enhance user experiences, strengthen risk mitigation, and increase the business value ITAM provides.
- A renewed strategic role: See how an evolved ITAM function can better meet organisational needs while keeping pace with today’s dynamic technology landscape.
Sponsors:
This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our privacy policy .
Speakers
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AJ WittITAM Industry Analyst, The ITAM ForumAJ is an ITAM Industry Analyst at the ITAM Forum. He was previously a Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure, technical operations, IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.
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Nathan WittkeStrategic Sales Lead, Mobilise IT
Nathan Wittke is a Strategic Sales Lead at Mobilise IT, dedicated to simplifying mobile asset lifecycle management. He has 20 years of experience across End-user Computing and has helped customers mobilise workforces, solve business challenges, simplify complexity and maximise ROI. Mobility has evolved and so to must our approach to managing it.
