Meet Our Panel Of Judges
From shaping ITAM standards to driving innovation and best practices, these professionals are passionate about moving ITAM forward. We’re thrilled to have them involved!
ITAM Forum Analyst Judges
Round 1 and Round 2
Judging will be completed by ITAM Forum Analysts.
AJ Witt
ITAM Industry Analyst
ITAM Forum
AJ is an ITAM Industry Analyst at the ITAM Forum. He was previously a Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure, technical operations, IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually beneficial stakeholder engagement.
Kelly Yip
ITAM Thought Leader and Advisor
ITAM Forum
Kelly has worked in the SAM/ITAM industry for 10+ years and has considerable experience with Microsoft and broad experience with IBM and Oracle. With extensive business consulting and software licensing experience, she has spent the last few years focusing on bringing value to organisations, typically in the form of cost optimisation/cost avoidance and good ITAM practices. She has also been heavily involved in LISA course creation and delivery.
Martin Thompson
Founder
ITAM Forum
Martin is the founder of the ITAM Forum, a not-for-profit trade body for the advancement of the ITAM profession. On a voluntary basis, he contributes to the ITAM Standards Committee (WG21), which develops the ISO ITAM family of standards (ISO 19770). He is also the author of, “Practical ITAM—The Essential Guide for IT Asset Managers,” which covers how to get started and make a difference in IT Asset Management.
External Expert Judges
Round 3 – Final Round
Here are the judges who will decide the winners. All of these individuals serve on our Trustee Board.
Ben van den Bosch
Manager
KPMG Nederland
Ben is a well-rounded IT professional with more than 10 years of IT experience. 8 of these years have been spent in IT Asset Management serving large government and global enterprise customers. As an active member of the ITAM Forum Board of Trustees and several ITAM Forum Working Groups, Ben is committed to helping to advance the ITAM practice and profession. Ben is also an ITAM Excellence Award winner – 2022 ITAM Rising Star Award.
Bryant Caldwell
Retired
Bryant Caldwell is a retired Senior IT Manager. Prior to retirement, he was with the Procter and Gamble Company where he led the Global SAM Program, developing strategy, executing governance processes, setting policy, standards and controls while providing consultative services across all Business Operations. He is the recipient of the Procter and Gamble 2022 CTO Award and 2023 CEO Award for leadership in the Software Asset Management program. Bryant holds a Masters Degree in Information Technology, minor in IT Asset Management. He is a Certified SAM Professional through the BSA and IAITAM.
Kristy Stroud
ITAM Solutions Architect
SHI
Kristy Stroud is a seasoned IT professional with 25+ years of expertise in software license management, compliance, and risk mitigation. Currently, as a Solutions Architect at SHI International Corp, she excels in designing ITAM solutions and guiding clients through strategic IT challenges. Kristy’s background includes leadership roles at Snow Software, where she drove customer success and process improvements. Kristy is renowned for her deep knowledge in ITAM, solution design, lifecycle management, and operations strategies.
Matthew Ward
ITAM Enterprise Account Director
Softcat plc
Matt Ward is a seasoned professional in ITAM, having been a founding member of Softcat plc, which now employ 3,500 people and is a FTSE 250 with a £3.5B turnover. He helped create the ITIL guide to Software Asset Management and is a member of the ITAM Standards Committee, which creates the ISO 19770 family of ITAM standards. Matt also advises a number of large software vendors, including Microsoft, as a member of these organisations’ Partner Advisory Board.
Neil Frodsham
Global Director ITAM Services
SHI International Corp
Neil is a seasoned ITAM leader with 29+ years in IT, including 21+ in Software Asset Management. He partners with global enterprises to build robust ITAM programs, blending strategy, technology, and talent development. As Head of ITAM at SHI, he has led a transformative journey that culminated in SHI International’s first-ever inclusion in a Gartner Magic Quadrant. He also launched a leading Global ITAM Talent Program — the ITAM Administrator Program — that onboards individuals from diverse backgrounds into the ITAM/SAM profession.
Ron Brill
President & Chairman of the Board
Anglepoint
Ron is President and Chairman of Anglepoint and chairs the ISO ITAM Standards Committee (known as “Working Group 21”). It’s this committee that develops the ISO 19770 family of standards. He strongly believes that effective ITAM enables other IT functions (like information security) to be truly effective. With over 25+ years of professional experience, he has earned an MBA (with a focus in information systems) and a bachelor’s degree in accounting and economics.
Do you want to submit an entry for ITAM Excellence Awards 2025?
These awards shines a spotlight on the individuals and teams making a real difference in the world of ITAM. This year, we’re honouring remarkable accomplishments across seven distinct categories, with a thorough three-stage process, and our expert judges, to ensure we celebrate the most impactful, forward-thinking contributions from across the globe.